international market managers..

We help wineries looking to build share in the Global Market. With a particular focus on the UK and Europe, we offer a sales and marketing solution to wineries seeking to increase their sales and reinforce their brand image in the export market.

Director, Liam Steevenson explains: ‘In a global market with increasing pressure on margin, there is a greater need to minimise the gap between producer and consumer. We offer a truly flexible approach to sales and marketing; bringing the passion, enthusiasm and story of some of the world’s leading producers through to the consumer in as cost efficient a manner as possible.’

‘We recognise that trading successfully into Europe is becoming increasingly difficult due to global consolidation, market consolidation, distance from market, and fluctuating exchange rates. Global markets are becoming more and more competitive while market consolidation means that leading distributors are increasing their portfolios to gain share of distribution, creating yet more competition for producers. Distance from market makes gaining share of mind difficult, and frequently more than one distributor is necessary to achieve national coverage. At the same time, winemaker visits are valuable but need continual follow-up to maximise impact.'

'Finally, all markets are different and need individual attention and strategies, but the cost of a full time in-market brand manager is often prohibitively expensive. We can solve all these issues.’

GWS have provided us with the kind of market intelligence and advice you would expect from a team of experienced wine professionals with years combined experience. GWS offer a wide range of skills and influence in the UK and Europe and we are delighted to be a part of their growing business.
— Rod McDonald, Te Awanga Estate, Hawkes Bay, NZ

What We've Achieved

  • Waipara Wine Business from Zero UK Business to 3'500 9litre cases in Yr 1. With distribution in Multiple Retail, Multiple Specialist and Quality Independent.

  • Hawkes Bay Winery, new to Europe, distribution channels in UK, Ireland, Germany, Poland, Antigua and Monopoly listings in Sweden.

  • Negotiated Agent change in UK for leading Marlborough Winery with a forecast double sales in yr 3.

  • Organic & Biodynamic Marborough Winery, new distribution in UK, Ireland and Germany.

  • Southern French Winery, built new Distribution channels in UK, India and Antigua.